Finance Director

Great Yellow makes landscape regeneration investable and scalable.

We envision a future where regenerative land-use is the norm, delivering measurable environmental recovery, resilient food systems, and long-term economic value. Great Yellow exists create a clear, practical pathway to making this future a reality.

Today, the way we use and manage land is pushing natural and economic systems to a breaking point. Fragile food supply chains, degraded ecosystems, rising climate risk and failing infrastructure are driving real and growing costs for communities and the economy.

By rethinking how we work with land and value nature, we can create landscapes that provide clean water, abundant nature, stable production, and long term security.

Great Yellow works to drive this transformation, moving beyond extractive models to unlock economic and ecological regeneration.

We work with:

• Land Managers of ambitious nature recovery projects to plan and deliver ambitious, landscape-scale transformation

• Project Investors seeking opportunities to generate robust, risk-adjusted returns alongside verified environmental impact

• Buyers of ecosystem services seeking high-integrity, high-impact natural capital solutions to strengthen resilience and reduce nature-related risks

• And many other partners and specialists in the restoration journey

Role Overview

As Finance Director, you will play a pivotal role in shaping Great Yellow's next phase of growth.

Reporting to the CEO and Board, and working closely with the Executive Committee, you will own financial performance and financial strategy across the business.

You will play a key role in supporting the CEO to shape and execute the Company's commercial strategy, M&A strategy and fundraising strategy - including the execution of the Company’s Series A fundraise.

As Great Yellow builds out its business, you will help ensure that its growth model is scalable, explainable to investors, and grounded in robust financial logic.

The intention is to elevate the Finance Director role to a CFO and Board Director seat within 12 months of starting.

Key Responsibilities

1. Pricing Strategy & Execution

• Define the company's integrated pricing strategy across all commercial activity and support the commercial teams to execute it.

• Support the commercial teams with customer conversion logic, commercial pipeline forecasting and qualification.

• Act as the senior financial leader in strategic customer negotiations.

2. Financial Planning & Reporting

• Own commercial financial planning: margin control, cash flow, budgeting and resource allocation.

• Surface financial performance metrics and KPIs at company level; lead financial reporting to the Board.

• Ensure commercial decisions are grounded in clear unit economics, delivery capacity, and risk assessment.

• Oversee the preparation of the company's accounts and liaise with auditors as required.

• Own all banking and finance relationships.

• Manage the Financial Controller and other finance team hires as the function scales.

• Own compliance with statutory and regulatory obligations including KYC, corporation tax, VAT, and R&D tax credit claims.

3. Fundraising Strategy & Investor Narrative

• Work closely with the CEO to shape and stress-test Great Yellow's fundraising strategy, financial story, and investment case — including the Series A process, expected to start in the next 12 months.

• Translate commercial and financial traction into a compelling and credible investor narrative.

• Lead data room preparation, due diligence materials, and investor pitches.

• Work closely with the CEO to grow and manage the company's investor base; own financial reporting to investors.

4. M&A and Strategic Transactions

• Support the CEO with deal evaluation and execution of strategic acquisitions, partnerships, or joint ventures.

• Lead commercial and financial due diligence on target opportunities, working with the CEO and external advisors.

• Shape post-acquisition commercial integration plans, ensuring clarity on value creation and execution.

• Ensure M&A activity aligns with Great Yellow's strategy, capacity, and long-term product ambitions.

5. Cross-ExCo Leadership & Scale Enablement

• Act as a senior member of the Executive Committee, contributing to company-wide strategy, prioritisation, and trade-offs.

• Partner with Technology, Commercial and Operations leadership to ensure commercial signals inform roadmap and delivery decisions.

• Help shift the organisation from opportunistic growth to repeatable, scalable commercial growth.

• Bring a pragmatic, scale-up mindset to decision-making - balancing ambition, focus, and discipline.

What Success Looks Like

In this phase of Great Yellow's growth, success in this role looks like:

• Strong forecasting accuracy and commercial discipline; a clear focus on delivery against business milestones.

• A pricing strategy that drives repeatable, scalable revenue across the platform.

• Cost evolution that is supported by revenue growth, cash reserves, and fundraising strategy.

• A credible, data-backed investor narrative grounded in real commercial traction.

• Well-executed strategic transactions that grow the company's value and extend its competitive position.

About you

You are a senior commercial leader with a strong scale-up finance and commercial background, comfortable operating at the intersection of growth, strategy, and financial discipline.

• 12+ years' experience in revenue, commercial, finance, or strategy roles within scale-ups, infrastructure, climate, fintech, marketplaces, or adjacent sectors.

• Proven track record of owning financial strategies and execution in complex, multi-product or multi-stakeholder environments.

• Experience building pricing frameworks in platform, marketplace, or data businesses.

• Experience supporting fundraising processes — including live Series A or equivalent — and working with investors, boards, and advisors.

• Exposure to M&A, corporate development, or strategic transactions is highly desirable.

• Familiarity with statutory compliance obligations including R&D tax credits, VAT, and audit processes.

• Comfortable operating in ambiguity and building structure where little exists.

• Collaborative, humble leader who can work across technical, advisory, and delivery teams. Focussed on the strategy but willing to get their hands dirty as needed.

• Excellent communication skills across audiences - able to translate complex financial and commercial thinking into clear, compelling narratives.

• Experienced engaging investors and senior business leaders; able to build conviction through credible, data-backed storytelling that connects commercial traction to long-term value creation, in the UK and internationally.

• Motivated by mission-driven work and the challenge of building something genuinely new.